More than fish.
A premium aquatic lifestyle.
For families, seafood lovers, fishing enthusiasts and premium lifestyle consumers who believe food should be trusted, transparent, carefully raised, and emotionally connected to the people who grow it.
“Not mass produced. Carefully raised.”
One trusted ecosystem.
Four quiet pillars.
From private reserves to curated experiences — everything around fish, considered as one.
Heritage Catla & Rohu, antibiotic-free, 16–18 month cycles.
Member allocations, named harvests, traced from pond to plate.
Matsya Mahotsav. Chef collaborations. Private tastings.
Accessories, gear, kitchen, gifting — with privilege pricing.
Three tiers.
One standard.
Per Year · Single Household
- Early harvest notifications
- Priority ordering access
- 3% FishX privilege pricing
- Matsya Mahotsav at ₹3,999
- Festive priority allocation
- Marketplace + gifting access
- +Everything in Silver, plus:
- Market price fish access
- 7% FishX privilege pricing
- 24-hour early access
- Selected reserve fish access
- Matsya Mahotsav at ₹2,999
- Preferred event seating
- +Everything in Elite, plus:
- Private reserve pond access
- Up to 250 KG annual allocation
- 12 fishing experiences / year
- 10% FishX privilege pricing
- Matsya Mahotsav at ₹1,999
- Black Lounge · Founder Circle
What you receive,
each year.
A quiet measure of return — across pricing, events, harvests and lifestyle.
Every privilege.
Side by side.
Every member receives antibiotic-free, traceable, heritage freshwater — every harvest.
Trusted entry.
Premium access.
For families and individuals looking for trusted, hygienic, premium fish access with entry-level member privileges.
Access to harvest updates before public release.
Preferred allocation during high-demand periods.
Across the FishX marketplace, year round.
Saving of ₹1,000 per ticket vs. general public.
Durga Puja, Poila Boishakh, weddings, festive seasons.
Gift Pond Club memberships to friends and family.
Elevated access.
Curated experiences.
For premium households, frequent seafood buyers and lifestyle-focused members seeking elevated access and experiences.
Premium Pond Club fish at standard market pricing.
Across all FishX marketplace products.
Priority on harvests, reserve drops and quarterly events.
Access to premium curated harvest batches.
Saving of ₹2,000 per ticket. Preferred seating.
Member-only courier rates across the zone.
Weddings, family celebrations, corporate gatherings.
Tasting experiences, previews and curated launches.
The founders'
private circle.
Limited Membership Access
Designed for founding members, premium families, fishing enthusiasts and consumers seeking exclusive reserve experiences and lifestyle access.
Allocations adjust seasonally. Higher in festive months (Sep–Dec) for celebrations.
Dedicated reserve ponds maintained exclusively for Black Members.
Premium reserve fish at standard market pricing.
Events, reserve releases, limited drops, harvest allocations.
Plus Black Reserve Lounge access at every event.
Founder evenings, private tastings, curated gatherings.
Weddings, premium celebrations, family & corporate events.
Track visits, harvests, reserve access and milestones.
Black Reserve collections and limited-edition drops.
First on the route during every peak window.
A quarterly curated
fish experience.
Fifty curated fish creations, live culinary stations, reserve tastings, and chef collaborations — hosted across Kolkata's most considered venues.
- 50+ curated fish creations
- Live culinary stations
- Reserve tastings
- Chef collaborations
- Premium seafood experiences
- Black Reserve lounge access
Everything around fish.
In one trusted ecosystem.
A curated aquatic marketplace ecosystem — fresh fish, premium reserve, accessories, gear, kitchen, sauces and lifestyle products. Members receive privilege pricing across every category.
Daily harvest, direct from reserve
Black Reserve allocations
Rods, nets, accessories
Knives, boards, kitchenware
Bengal heritage blends
Curated hampers, celebrations
Cleaning, scaling, prep tools
Aquatic-inspired homeware
Limited collections, monthly
Quiet conversations.
Considered words.
“The first time I scanned the QR and saw the steward’s face, I understood. We’d been buying fish blindly for twenty years. Not anymore.”
“The 24-hour early access has changed how we plan family dinners. The Matsya Mahotsav evening at ITC Sonar was a quiet, exquisite night I won’t forget.”
“My family fishes one Sunday a month at the reserve pond. My children know the steward by name. The 250 KG allocation feeds three generations.”
Gift the Pond Club
experience.
A unique gifting experience built around food, lifestyle and memorable moments. Perfect for the people and occasions that matter most.
