Sweet, firm flesh — the Bengali everyday icon.
Reserve-grade fish,
delivered like a privilege.
FISHX is the private storefront of The Pond Club — 15 Bengali freshwater varieties, single-pond traceable, cold-chain to your kitchen. Members of every tier save on every order.
Eight aisles, one reserve.
From whole-fish heritage to fillets, fishing gear and ready-to-cook Bengali kitchen kits — every aisle is curated, traceable, member-priced.
Gift a year of the Pond Club.
A heritage hamper, single-pond traceability, and a year of weekly harvests — wrapped in linen, presented like a privilege. Silver, Elite or Black Reserve, ready to send.
15 varieties, 120 SKUs.
Filter by pond, by occasion, by grade. Each piece carries a QR — trace it back to the harvest hour.
Buttery, mild, the classic Sunday-curry choice.
Earthy, value-led, beloved for jhol.
Firm white flesh — the paturi & fillet star.
Delicate, silky, melts in mustard gravy.
Smoky, lean — Bengali winter wedding plate.
Mild, lean white flesh — a quick weekday fish.
Boneless, mild — perfect for fillet curries.
Rich, restorative — the convalescent fish.
Dense, boneless, savoury — the river giant.
Bony, intensely flavoured — the village classic.
Sweet, white flesh — the kalia & bhaja favourite.
Buttery, sweet — the malai-curry king.
Firm, sweet — the everyday Bengali prawn.
Tiny, intense — the bati-chingri staple.
Membership privileges, applied automatically.
Sign in once with Reserve Access. Tier discount, priority dispatch, free cold-chain delivery and concierge support apply at every checkout — silently, like a privilege should.
Silver 3% · Elite 7% · Black Reserve 10%.
On every order ≥ ₹2,500. Standard ₹99 below.
Reserved harvest slots for Elite & Black Reserve.
Every fish carries pond, harvest hour, handler.
The Sunday lunch basket.
A typical Bengali household order — Catla whole, Hilsa steak, Pabda fillet, mustard kit. See how membership transforms the bill.
Pond to door, never frozen.
Trimmed to your preference.
Every order, every fish.
Replaced or refunded, no questions.